We Won Two EcomExpo 2026 Awards with Pegasas and Dokobit

On October 1 in Vilnius, EcomExpo presented its first E-Commerce Awards, recognizing the best e-commerce work in Lithuania, Latvia, and Estonia. Our projects won two of the 10 categories: Best CRO for our work with Lithuanian bookstore chain Pegasas, and Best SEO for our project with e-signature platform Dokobit.

EcomExpo is the largest e-commerce conference in the Baltics. This year it took place at the Samsung Conference Center in Tech Zity and drew more than 700 attendees. The awards are organized by APG Media, and an independent panel of experts judged the entries in two rounds, with results carrying the most weight.

Best CRO: 13.6% more purchases on Pegasas.lt

Best CRO recognizes measurable conversion growth that comes from research, testing, and data-driven UX improvements.

Search is what Pegasas.lt shoppers use most. So we built and tested a new version of it: the moment someone clicks into the search bar, before they type a word, they see the most popular searches, from school backpacks to bestsellers. Shoppers can see right away what others are looking for.

We ran an A/B test for three weeks: some visitors saw the new search, the rest saw the old one. The group with the new search made 13.6% more purchases, and the difference was statistically significant. After the test, the new search went live for everyone browsing Pegasas.lt on desktop.

“For us, CRO isn’t just a series of one-off website tweaks. We want our decisions to be based on real customer behavior, not gut feeling,” says Vladas Sapranavičius, Head of E-commerce at Pegasas.

“Together with Evolvery, we come up with hypotheses, A/B test them, and when we see a positive result, roll the winning changes out on Pegasas.lt. I believe this kind of consistent work is what keeps conversion growing. That’s why this Best CRO award is such welcome recognition for us, and confirmation that we chose the right direction,” he says.

Best SEO: Dokobit ranks first for “electronic signature” in Lithuania

Best SEO recognizes an outstanding organic search strategy, covering technical quality, content, and measurable traffic growth.

In Lithuania, people search Google for “elektroninis parašas” (electronic signature) about 5,700 times a month. For two years, one of Dokobit’s competitors held the top spot.

Dokobit’s site already had solid foundations, so we focused mainly on getting Google to trust it more. We placed sponsored articles in Lithuanian and Latvian that linked to Dokobit’s most important pages. On the site itself, we fixed technical errors and improved content that was already bringing in visitors.

In the first four months, Dokobit’s clicks from non-branded Google searches grew 56% year over year. In May 2026, Dokobit took first place for “elektroninis parašas”.

“We’re grateful to our long-term partners for their professional work and collaboration, which helps us achieve solid results. As market leaders, we keep strengthening our position not only in the market but also in search engines, while building customer trust in Dokobit. Of course, none of this would be possible without a strong, high-quality product that meets users’ needs,” says Martyna Tamkvaitė, Head of Marketing at Dokobit.

Read the full story in our Dokobit case study.

Thank you to our clients and team

“We’re always looking for new ways to help our clients grow, but we test every idea first. These awards recognize exactly that kind of work: a bold idea and a measurable result. Thank you to Pegasas and Dokobit for letting us test our ideas, and to our team, who came up with them and made them happen,” says our founder, Andrius Senkus.

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