ChatGPT Ads
Most marketing teams are still planning around Google and Meta. Meanwhile, a new paid channel has switched on, and it doesn't run the way the ones you already buy do.
Be the brand ChatGPT shows your customers before the auction fills up. Free eligibility check first, first campaign live within five working days of access.
Built for teams already running Google or Meta and selling in a category ChatGPT accepts. We build ChatGPT Ads accounts around the questions your customers actually ask, check eligibility before spend, and set up the reporting OpenAI's dashboard doesn't give you.
Sound familiar?
- • A Google keyword list ported over, with nothing to attach it to
- • A Meta audience stack that has no targeting to map onto
- • A brief written for a search box, not for a conversation
- • Eligibility discovered after the budget was approved
- • Reports that show clicks but never the context that produced them
Brief this channel the way you'd brief Google and it will underperform, and the channel isn't the reason.
Check my eligibilityYou're briefing a channel that doesn't take keywords
Teams try to port over a Google-style keyword list, or a Meta audience stack, and it just doesn't map onto how ChatGPT ads work. There's no keyword auction and no demographic or interest targeting. Instead, you write plain-language "context hints" describing the situations and questions where your product actually helps, and a relevance-weighted, second-price auction decides what shows underneath the AI's answer. A well-matched ad can beat a higher bid from a generic one.
Advertising inside a language model runs on a different input than advertising inside a search box, and the brief has to reflect that from the start.
Acting late means reading someone else's benchmark
Early advertisers in the US and UK got the cheapest clicks this format will ever produce, before more competitors showed up and bid the price back up. In markets that opened later, Lithuania on 24 August 2026 among them, that same window is open right now. Worth knowing before you sign up: across much of Europe the channel initially ran through OpenAI's Ads Solutions team and its partners rather than instant self-signup, with self-serve, verified account access following about a week after ad serving started.
And check eligibility before you check pricing. Finance, health and legal advertisers are still generally shut out outside the US, so that's a qualifying question, not a footnote to raise after the budget's already set.
How we run ChatGPT Ads
Context, not keywords
Context descriptions built around the actual question a customer is asking, rewritten once real traffic data comes in rather than left to sit static.
Eligibility first
Category eligibility checked first, every time, before any conversation about spend.
Honest targeting
Country-level targeting only where that is all the platform offers. Europe doesn't have city or region targeting yet, so a single-city business hears that on day one instead of after launch.
Reporting you own
OpenAI's dashboard reports aggregated clicks and impressions, never the conversation that produced them. UTM tagging, the OpenAI Pixel and the Conversions API carry the actual reporting.
The 30-day pilot
One fixed-scope engagement to find out whether the channel works for you, with a readout at the end that says keep or stop.
What the pilot includes
- • Eligibility and category check, free, before anything else
- • Five context-hint sets in your market's language, rewritten at day 14 on real traffic data
- • Country targeting and bid setup
- • Tracking: UTM scheme, OpenAI Pixel, Conversions API
- • Day-30 readout: cost per click against OpenAI's guidance, conversations by topic, and a keep-or-stop recommendation
What it costs
Media from EUR 450 a month, paid directly to OpenAI. The pilot fee is fixed for the 30 days and quoted after the free eligibility check, because scope depends on your categories and markets.
Two things we commit to
- • The eligibility check is free. If your category is closed, you hear it before any budget conversation.
- • The first campaign is live within five working days of account access.
What we need from you
- • A verified OpenAI ads account, or permission to set one up for you
- • Access to add the OpenAI Pixel to your site
- • One kickoff call
- • Sign-off on the five context sets
What this actually looks like inside ChatGPT
One card, labeled "Ad," sitting below the AI's answer: a title, a short description, one image, a link. The answer gets generated first; a separate system then decides whether an ad belongs underneath it, so paid placement never changes what ChatGPT actually says.
Only Free and Go-tier adult users ever see these cards. Plus, Pro, Business, Enterprise and Education accounts stay ad-free.
In the EEA, matching works inside legitimate-interest rules: ads match the conversation's topic, language and country, not personal browsing or chat history. Our ads specialist has been running accounts under those rules since the European rollout. That's what advertising inside an AI product looks like when it's done properly, not a slide deck version of it.
Frequently asked questions about ChatGPT Ads
How much does ChatGPT advertising cost, and is there a minimum?
OpenAI's own guidance starts at USD 3 to 5 per click, or a USD 60 default max bid for reach campaigns. No fixed published minimum exists, though EUR accounts appear to have a daily floor around EUR 15.
Does it work in languages other than English?
Yes. Matching runs on topic and context, not the language typed, and the ad renders in the language of the conversation it matches.
Can my industry advertise?
Finance, health and legal stay generally closed outside the US. Consumer goods, local services, travel and education are open.
Do you see our customers' conversations?
No. We get aggregated clicks and impressions, never the conversation itself.
How is this different from Google or Meta ads?
No keywords, no audience filters, just context matching plus auction. That's the real difference between advertising inside an AI assistant and the keyword or interest-based buying you already run on Google and Meta.
How fast can we launch?
The eligibility check comes first and is free. Once we have account access, the first campaign is live within five working days.
What does a pilot cost?
Media from EUR 450 a month, paid to OpenAI. The pilot fee is fixed for 30 days and quoted after the eligibility check, since scope depends on your categories and markets.
They are amazing, and they always deliver on time.
Ilze Urbāne
E-commerce Lead Nordics, Avon
Ready when you are
Start with the free eligibility check. If your category is open, the pilot can be live within five working days.
Why Evolvery?
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