CRO Calculator
Estimate the potential revenue and profit impact of conversion rate optimization for your business.
Use the sliders below to input your current metrics and see how even small improvements in conversion rate can significantly impact your bottom line.
Calculate Your CRO ROI
Adjust the sliders to estimate the potential value of conversion rate optimization for your business.
| Current | After CRO | Change | |
|---|---|---|---|
| Conversion Rate | 1.00% | 1.10% | +0.10% |
| Conversions/month | 1,000 | 1,100 | +100 |
| Revenue/month | €50,000 | €55,000 | +€5,000 |
| Revenue/year | €600,000 | €660,000 | +€60,000 |
| Profit/year | €120,000 | €132,000 | +€12,000 |
Understanding the Metrics
What is Conversion Rate?
Conversion rate is the percentage of website visitors who complete a desired action (purchase, form submission, signup). Formula: (Conversions ÷ Sessions) × 100%
What are Sessions?
A session is a single visit to your website. One user can have multiple sessions over time. This is different from unique visitors — sessions count every visit, while unique visitors count each person only once.
What counts as a Conversion?
A conversion is any completed goal action: a purchase in e-commerce, a form submission for lead generation, a signup for SaaS, a newsletter subscription, or any other key action that drives business value.
What is Average Order Value (AOV)?
AOV is the average amount spent per transaction. Formula: Total Revenue ÷ Number of Orders. For example, if your monthly revenue is €50,000 from 1,000 orders, your AOV is €50.
What is Profit Margin?
Profit margin is the percentage of revenue that remains as profit after all costs. If your margin is 20%, for every €100 in revenue, €20 is profit. This varies by industry — e-commerce typically sees 10-30% margins.
What is realistic CRO uplift?
Industry benchmarks show 5-15% conversion rate uplift is typical for first CRO iterations. Top performers achieve 20-30% improvement over time with continuous optimization. The calculator helps you see the revenue impact of these improvements.
CRO Success Stories
Selling CRO internally through process improvements – Georg Jensen case study
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Growing through testing – Topo centras case study
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One test alone increased CR more than 10%. Factcool case study
Read moreReady to improve your conversion rate?
Our CRO team can help you achieve these results. Get in touch to discuss your project.
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