Conversion Rate Optimization (CRO)

Make more money from the traffic you already have.

Do you have a lot of traffic but struggling to make conversions? Want to increase the number of visitors who make a purchase or fill in lead forms? Then you need conversion rate optimization (CRO). Our experienced CRO team can find and fix all the issues that are holding your visitors back from converting.

NO WIN,
NO FEE

CRO is a valuable process for boosting your revenue and improving performance, but for it to be effective your website needs to have a certain level of traffic.

Our success fee model applies if your website has:

  • 200,000 or more page views / month
  • 2,000 or more conversions / month*
for mobile and desktop separately*

What returns can CRO bring you?

01

UX improvements result in a higher conversion rate.

02

Higher conversion rate results in more profit.

03

A better UX results in higher quality score of paid advertising and therefore a lower price of paid traffic.

04

More profit empowers you to invest more in paid traffic and get digital domination.

How we create value with CRO

Effective CRO is all about making sure every angle is covered. That’s why we have experienced specialists in all the areas critical to CRO. Our team consists of a conversion strategist, a user researcher, a CRO data analyst, a conversion copywriter, a UX designer, a CRO developer, and a CRO specialist. They are all dedicated to finding every possible way to help your business grow online. We offer 2 products that will help you transform your visitors into customers:

UX audit

Most e-commerce brands lose many of their hard-earned users before a purchase is made due to not sufficiently optimised sales funnels. The obstacles that keep users from completing the full purchasing journey are usually homemade and avoidable. Even one obstacle is enough to stop your online business from maximising its potential in organic search, advertising and conversion. Minimum effort to unlock the value you have already paid for. More about UX audit.

CRO audit and testing

We rely on a data-driven and fully tested process. That’s because in CRO there is no place for unsupported opinions like “I have a gut feeling this will work”.

We analyze the customer journey, using data to identify where users drop out before they make the purchase decision. Based on our analysis we create hypotheses accompanied by the design changes (variations). Then A/B testing begins.

We help improve the user experience

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Extreme-Iceland
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How does UX audit work?

  • Data analysis
  • Building hypotheses
  • Design UI/UX
  • Implementing and testing
  • Analyzing results

01

In order to create the most value for your visitors and customers, we carry out an in-depth website analysis. This analysis enables us to establish a strong foundation for our list of hypotheses on what can be improved. Quantitative research helps us identify where the problems are. It is followed by qualitative research which consists of heuristic analysis, expert analysis, GA and heatmap data analysis. After the research is done, a range of possible solutions is identified.

02

All the data-driven ideas and insights which we have generated from the in-depth analysis are wrapped together into concrete hypotheses. Then these hypotheses are prioritized – this ensures we start with the most promising ones first. In this way, we are able to achieve CRO gains from day one.

03

Before testing, we create an alternate UX which represents the content of that hypothesis. We will provide the design changes (variations) to improve the user experience. Once all the design mockups are ready, we proceed to the next stage – implementation.

04

Our IT team then implements UI/UX changes to the website that represent the underlying hypothesis. These changes are then tested against the original UI/UX. We keep testing until more conversions are rolling in!

05

We carry out an in-depth result analysis of each test in order to understand the outcome of the test more broadly. This process usually leads to generating new hypotheses that can be tested in later iterations of the CRO process.

Your data. Our team and process. More revenue.

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Success rate of our tests

5%

More purchases on avg.

7%

Revenue increase on avg.

Let's get started!

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