The set of industry trends, benchmarks, and use cases built by digital marketing experts to help you better understand and grow your e-commerce business.
Consumer electronics e-commerce review
Top 5 industry trends
Dig deep into the 5 industry shaping trends and learn if your business goes into the right direction.
Levitating between online and offline experience
If there were awards for the most dynamic industry at the moment, consumer electronics e-commerce would win. The evolution and growth in the industry have also led to the emergence of new trends – particularly around consumer behavior and sales channels.
53%
of consumers start their buying journey online before making an in-store purchase
92%
of e-commerce consumers expect speedy delivery from their online shopping experience
The evolution and growth in the industry have also led to the emergence of new trends – particularly around consumer behavior and sales channels. Below, you will find the five trends shaping the industry today.
#1 Sales channels: shop on your terms
Brick and mortar? Online? Is there something in between? Yes, it is. At the moment, the ability to create the shopping experience that fits customers’ needs best is the golden ticket to overall business success.
- 53% of consumers start their buying journey online before making an in-store purchase.
- Consumers use brand websites, social proof, and reviews to evaluate different vendors and research.
- Omnichannel retailing can take your business to the next level as multichannel retailing is more than ordinary.
#2 Real-life experience: back to the old days with new technologies
When we talk about customer experience, we have to speak not only about what‘s happening online but how to integrate all the touchpoints of the customer journey to create a smooth way toward purchase. Combining digital and real-life experiences may help your potential customers to see the whole of what you have to offer.
- AR (Augmented Reality) technology broadens the overall shopping experience by solving the problem of customers’ “uncertainty“.
- AR (Augmented Reality) technology broadens the overall shopping experience by solving the problem of customers’ “uncertainty“.
When we talk about customer experience, we have to speak not only about what‘s happening online but how to integrate all the touchpoints of the customer journey to create a smooth way toward purchase.
#3 Is it all about selling?
Without a doubt generating a review and acquiring new customers is the ultimate goal of every business. Still, maybe there is something more to it. Looking for new ways to build your brand and the community will lead to new though beautiful places.
- Build a subscription model to ensure your client gets a hardware update when needed.
- It would be a good step to add sustainability to digital strategies, especially within an industry like consumer electronics, which has significant environmental impacts.
TOP 7 UK Consumer Electronics websites
A team of evolvery agency UX & CRO experts have reviewed and evaluated the TOP 7 highest traffic Consumer Electronics websites in United Kingdom. This analysis has formed a market and industry benchmark.
Methodology
Heuristic analysis is an expert-based analysis that uses experience-based techniques for problem-solving, learning, and discovery. This analysis enabled a structured framework by which we can judge a digital user experience.
Heuristics
Trust
Orientation
Stimulation
Sucurity
Convenience
Confirmation
Relevance
Relevance Heuristic
This is all about implicit codes in different cultures. Implicit codes have different meanings. These codes start at the search engine result page and continue to the landing page as well as through the whole website experience. Users unconsciously ask themselves “Is this relevant to me?”.
The question experts try to answer and the experience that they evaluate is “does the web experience resonate with the user intent?”.
Emotionally focused websites have higher conversion rates. Focusing of the website on the specific emotion that is communicated happens by going through every element of the website. We try to allocate emotion to the pictures, words, illustrations, and functionality.
The industry average at Relevance Heuristic is 66%. We see few leaders reaching a 75% mark, but there is a place for improvements for every brand.
Brands that got ahead of their competitors showcased the product and the price range.
More, the wording, especially headlines, must follow the intent. The totality of the user experiences is coherent, from the landing page to checkout. Companies that created storytelling got ahead of competitors easily.
Very few companies made their websites experience-focused. In most cases, brands created a feeling that it is everything for everyone without being custom and relevant to their target audience.
Trust Heuristic
Many aspects go into this criteria, but one of the most important is “the look”. In simple terms, it is the website’s visual presentation across all aspects of design: text, structure, pictures, and colors. All of these elements have to contribute to the trust-generating feeling of the website.
For example, you can show social proof elements and you can inform the visitors about what your customers are doing: browsing, putting in the basket, buying, or have bought in the past p eriod time. All of these elements will encourage your visitors to make a decision quicker.
There’s intense competition between all the companies at the Trust Heuristic.
Yet, not at all websites, did we find these brands using seals or any other similar codes. What we missed as well, were celebrities or other authorities as testimonials, which would give extra credibility.
The website design of almost all companies is based on credibility principles. The information architecture is clear and according to the expectations of the users. Also, in most cases, we could find social proof, reviews, or user transactions. This implies trustworthiness.
Topo Centras/ Euronics Case
TOPO CENTRAS is the largest home appliances and electronics retail chain in Lithuania. TOPO CENTRAS is a member of one of the world’s largest trade alliances, Euronics International Group.
Growing through testing
One of the biggest lies you have ever heard is that CX is the business of those who deal with customers directly. Customer experience is the greatest business for everyone in the organization as different perspectives and experiences help to create the complete picture of the customer journey and, more importantly, give birth to the ideas that can be turned into actual actions or tests, in our case, that leads toward solid growth.
Relevance Heuristic
This is all about implicit codes in different cultures. Implicit codes have different meanings. These codes start at the search engine result page and continue to the landing page as well as through the whole website experience. Users unconsciously ask themselves “Is this relevant to me?”.
The question experts try to answer and the experience that they evaluate is “does the web experience resonate with the user intent?”.
Emotionally focused websites have higher conversion rates. Focusing of the website on the specific emotion that is communicated happens by going through every element of the website. We try to allocate emotion to the pictures, words, illustrations, and functionality.
Turning ideas into hyphotesis
Ideas, thoughts, observations, and reviews were turned into hypotheses to test.
Brands that got ahead of their competitors showcased the product and the price range.
More, the wording, especially headlines, must follow the intent. The totality of the user experiences is coherent, from the landing page to checkout. Companies that created storytelling got ahead of competitors easily.
Very few companies made their websites experience-focused. In most cases, brands created a feeling that it is everything for everyone without being custom and relevant to their target audience.
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